What is the Baby-Friendly Hospital Initiative?
Launched in 1991 by the World Health Organization (WHO) and the United Nations Children’s Fund (UNICEF), the Baby-Friendly Hospital Initiative recognizes hospitals and birthing centers that offer mothers the information, confidence and skills needed to successfully initiate and continue breastfeeding their babies, as the optimal feeding and caring method for both the baby and the mother. In cases where mothers have a medical indication or have made an informed decision to use formula, education on the safe preparation and feeding of formula is provided, and best practices including mother-infant skin-to-skin contact and rooming-in are followed.
Baby Friendly facilities provide a supportive environment in which evidenced-based care is provided, education is free from commercial interest, all infant feeding options are possible and individual preferences are respected.
How does a hospital earn Baby-Friendly designation?
For a hospital to be considered for a Baby-Friendly designation, they must fully comply with the Ten Steps to Successful Breastfeeding - evidence-based practices that have been shown to increase breastfeeding initiation and duration. Systems must also implement and follow The International Code of Marketing of Breast-milk Substitutes – a framework that defines how hospitals may obtain formula.
This certification reflects a dedicated commitment by The Family Birthplace to support all mothers, regardless of their feeding choices, ensuring they receive respectful care and are empowered in their personal decisions.
Learn more about the benefits of delivering in a Baby-Friendly designated facility from Baby-Friendly USA.
Why is breastfeeding important?
Exclusive breastfeeding for 6 months provides the nurturing, nutrients and energy needed for physical and neurological growth and development. Beyond 6 months, breastfeeding continues to provide energy and high-quality nutrients that, jointly with safe and adequate complementary feeding, help prevent hunger, malnutrition, and obesity.
Learn more about the benefits of breastfeeding from Baby-Friendly USA.
Where can parents find more breastfeeding information and support?
Our board-certified lactation consultants are nurses trained to help you get started breastfeeding as soon as your baby arrives and support you and your baby throughout your breastfeeding experience. Review our Breastfeeding Support resource page to learn more about our Childbirth & Parenting Education and Support Groups or contact the Cape Cod Hospital Lactation Warm Line at 508-862-7266.
The Family Birthplace App
In addition, we offer our patients The Family Birthplace App, a web-based application with essential tools and information. This resource is free to use and includes dedicated modules about pregnancy, birth, breastfeeding, mother & baby care, and your baby’s first year.
