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Published on January 23, 2016

For twin sisters, raising money is a labor of loveFor twin sisters, raising money is a labor of love

Twin sisters, Debra Joyce and Joy Pineo, owners of Beyond Beauty of Cape Cod in Hyannis and Mashpee lost their mother to breast cancer in 1984 when they were just 18 years old.

Judith Maher was 38 years old and had fought the fight for 10 years.

This life-changing experience led the sisters to the work they do now.

“The reason we got into the spa industry is the wellness piece,” said Joyce. “We want to be healthy, promote eating well, exercising and do all the things that keeps us and our clients well.”

Their business has also become a conduit for them to give back to the community while supporting a cause they firmly believe in.

“We partnered with the Massachusetts Breast Cancer Coalition (MBCC) because they are working to find the preventable causes of breast cancer,” said Joyce.

Beyond Beauty of Cape Cod will hold its annual spa-a-thon on Sunday June 26th from 11 a.m. to 4 p.m. in Hyannis and Mashpee with all proceeds going to the MBCC’s annual fundraiser, Against the Tide. The Hyannis salon is located at 68 Center Street, and the Mashpee location is at 18 Bates Road.

Express manicures, pedicures, min-facials, wash and cut, wash and blow dry will be available at both sites. In Hyannis, clients will also be able to get mini-massages. Each service will cost $30.

Joyce and Pineo’s partnership with MBCC is a family affair. Their late grandmother, Francis Duarte of Cotuit, who was Maher’s mother, volunteered with the organization for many years. She introduced the sisters to Cheryl Osimo, executive director of MBCC.

Osimo has a story of her own about the family. When she gave her first international talk in 1994 at the World Conference on Breast Cancer in Canada, she was asked to bring a picture of one person to place on the mural of honor. Duarte asked Osimo if she would take her daughter’s picture, which Osimo did.

“I carried that photo with me through airports, on buses and trains and it was my first long trip after my own diagnosis of breast cancer; I was honored to do it,” she said.

Joyce and Pineo have raised more than $100,000 over the past 17 years for MBCC between the cut-a-thons and their team participation in the annual MBCC fundraiser, Against the Tide. “I am inspired by their dedication and support for MBCC’s goals towards breast cancer prevention,” said Osimo.

MBCC is a non-profit organization founded in 1991 by a group of women who were concerned about the lack of attention about breast cancer prevention. They continue to investigate environmental links to cancer and promote prevention through community outreach, education and change in public policy.

The American Cancer Society (ACS) predicts there will be approximately 246,660 new cases of invasive breast cancer and 61,000 new cases of ductal carcinoma in situ diagnosed in 2016.  Breast cancer is the second leading cause of death in women in the United States and ACS estimates that 40,450 will die this year.

Currently, there are 2.8 million breast cancer survivors in the United States.

[Featured Image: L-R; Debra Joyce and Joy Pineo show baskets they are raffling to raise money for MBCC]