Coxswain Media Amplifies Cape Cod Healthcare Blood Drives

With music playing, microphones live and donors rolling up their sleeves, a recent blood drive at Mid-Cape Home Centers in South Dennis felt more like a community event than a routine stop. 

During National Blood Donor Month, Coxswain Media teamed up with Cape Cod Healthcare to spread a lifesaving message: local blood donations save local lives. Throughout January, Pixy 103, Y101, Frank FM, and Koffee highlighted blood drives on air, including a weekly live remote broadcast from Falmouth Hospital, Mid-Cape Home Centers in South Dennis, Mashpee Commons and Thirwood Place in South Yarmouth—extending the reach of the Nicholas G. Xiarhos Blood Center across the Cape.

Pixy 103 FM radio host Matty B interviews Jonathan DeCoste of Cape Cod Healthcare at a recent blood drive at Mid-Cape Home Centers.

We met up with the Coxswain team at the Mid-Cape Home Centers drive in Dennis, where the atmosphere was upbeat and welcoming as donors came through the doors. During their broadcast, Pixy 103 host Matty B interviewed Jonathan DeCoste, senior blood recruiter at Cape Cod Healthcare, who thanked donors for their continued support and encouraged others to donate during the winter months.

For Matty B, the connection is both personal and powerful. “I grew up watching my father donate whenever he could, and I’ve been donating myself since I was 17,” he says. “You really can be a hero in less than an hour.”

Jordan DeSilva, Coxswain Media’s social media manager and promotions assistant, echoed that sentiment, noting how meaningful it is to hear donors’ stories firsthand. “Every story is different, and every one is moving,” she says. “Once you’re settled in, it’s really not a big deal—10 or 15 minutes of your time. And beyond helping someone else, it can be a good way to check in on your own health. We’re not just broadcasting—we’re connecting with the community and giving back.”

By bringing the power of local radio directly to blood drives across the Cape, Coxswain Media helps amplify the voices of donors, inspire new ones and remind the community that sometimes the simplest act can make the biggest difference.