The Heart Truth campaign warns women about heart disease and provides tools to help them take action against its risk factors. In 2001, the recommendations of 70 experts in women's health sparked the creation of our campaign. Twelve years later, awareness of heart disease among women has nearly doubled.
Our message is paired with an arresting visual—the Red Dress®—designed to warn women that heart disease is their #1 killer. The Red Dress® reminds women of the need to protect their heart health, and inspires them to take action. The Heart Truth is making progress in the fight against women's heart disease but we need your help to spread Awareness.
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